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A woman has gone viral on social media after claiming she’s behind the Spotify Wrapped story format we’ve all been talking about for the last few days – and she says she didn’t get credit

It’s that time of year again, everyone you know on social media that uses Spotify for their music streaming needs is posting about their 2021 Wrapped.

If you don’t use the platform and aren’t sure what is, it’s essentially a breakdown of the top songs and artists that Spotify users have been listening to over the past 12 months.

This used to just be sent as a link via an email but is now much more fun, with graphics that are sharable on social media stories on platforms such as Instagram.

The tag #SpotifyWrapped was trending on Twitter on December 1 and as it gained attention, a tweet shared last year by a young woman named Jewel Ham resurfaced and caused a stir.

In her post, she claims that she came up with the current Wrapped story format while working as a design intern for Spotify during the summer of 2019.

She wrote: “I really invented the Spotify wrapped story concept as an intern project in 2019 and they haven’t looked back since LMAO.”

Alongside this, she shared images of her original designs for the company.

This year Jewel said she wouldn’t be readdressing the Wrapped story format, but she did share a link to an interview she did in 2020 with MSN all about it.

She told the publication that at age 20 she came up with the story format as part of a project she was working on as an intern at Spotify to make Wrapped appeal better to Gen Z.

Jewel claims she presented the idea to the company on her last day working with them and it was well-received but she had no idea it would grow to become what it is today.

She continued to claim that she didn’t receive so much as a thank you for her contribution, although this didn’t surprise her.

“This was not my first corporate position, so I know that’s not really the practice,” she said. “Because the reality is, at the end of the day, they legally have the right to. That’s the reason it’s such an issue.

“It’s not just Spotify personally. They’re cool people. But these corporations, they own all their intern content.”

Jewel added that she did enjoy her internship at Spotify, she had a “good time” and loved the people she worked with.

She states that she also received a stipend during her internship – one which was more generous than many other companies may offer – but she knows it’s not a substitute for a real salary or other remuneration.

“Stipend – that word alone doesn’t sound right for major ideas, but that’s it. How would you have any idea when you’re onboarding that you’re going to create something so groundbreaking?”

At the time the MSN article was published, Spotify told the publication that it was not accurate to say that Wrapped’s stories format can be credited to one intern, as hundreds of people work on Wrapped at the company.